It’s been a little while since I’ve previewed any of my upcoming stories here, since at the PM offices we take most of late Oct. and early Nov. off the magazine to work on the gigantic annual monster that is our Buyer’s Guide. December’s assignments have finally rolled around though, myself being tasked with writing about promotional items for the kitchen. While I’m still working on the full article, here are three short quotes I’ve pulled out from the larger piece that I think offer interesting ways to use kitchen items promotionally:
Matt Laubacher, director of brand development for ETS Express Inc., on a successful kitchen promotion using using the company’s ceramic mugs:
“At their grand opening, a local roaster and coffee shop sent the first 200 customers home with a tall latte mug and a sample of its signature roasted beans branded as its ‘home edition.’ Every time they go into their cupboard, the mug reminds the customer that they can bring the experience from the store home with them.”
Sarah Sumner, program coordinator for Bay State Specialty Company, on a successful kitchen promotion using the company’s pot holders:
“A local bakery attended a large holiday craft fair, hosted by several churches in the region. A percentage of the profits from the craft fair were donated to local food banks for the holiday season.
“The bakery gave out a pot holder with each of its baked breads, cookies and cakes that were sold at the craft fair. On the pot holder, the bakery printed, ‘From our Hands to Yours,’ with the bakery logo and contact information.
“The holders were also given to the local food banks and churches that took part in the fundraising! I think this is a great way to use a promotional product because it was seen by so many people, and given away to many people.”
Steven Meyer, MAS, v.p. of sales for Molenaar LLC, on a successful kitchen promotion using the company’s measuring spoons:
“The Five-in-one Spoon was used in a bank throughout several branch locations. The bank bought the Five-in-one spoon and put two of our measuring spoons
together, so you had every kind of amount up from a quarter teaspoon
to a table spoon in this set of two. The imprint was ‘banking beyond measure,’ and it was kind of a rebranding of these retail branch locations that were located in grocery stores. So it tied in very well to the geography of the land, so to speak, where [the customers] were, and of course to the bank. I believe over 30,000 sets were handed out over a weekend through half-a-dozen locations, so it was pretty successful in getting their rebranding out.”
That’s it for now! Be sure to check back on PromoMarketing.com sometime in mid-December to read my full story, which will cover way more kitchen items (like cooking and glassware for example), plus the ones above in a little more detail. Thanks for reading everyone, have a nice weekend and a great Thanksgiving!
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MONDAY MIKE FACT: My favorite Thanksgiving dish is sweet potato casserole.
